For a magazine publisher, Micromagazines offer a new channel, and a new way to build consumer loyalty. Teasing the reader to get further information nicely compliments the purchase of the paper version.

Micromagazines are a whole new distribution mechanic for the mobile phone. Easy to use and read, it’s a wearable version of the magazine contents.

Just like any other form of Microedition, it is an innovative advertising format for ad-creators, more efficient and easy to monitor.

A Micromagazine offers a key to reaching international market, through the Microeditions network.